Personal conviction
We enter categories we know, enjoy and care about.
Passion-led consumer brands
Premium quality. Right value.
Phoenix Abstract Solutions Pvt Ltd creates focused consumer brands in categories the promoters genuinely care about. Each brand is built around premium quality, thoughtful design and fair value.
Phoenix
Built from conviction. Made to last.
Phoenix began with a simple idea: build brands the promoters would choose themselves. We enter categories we know personally, set premium product standards and keep the business disciplined enough to offer honest value.
Premium by choice
Product standards come first, without compromise for price.
Disciplined by design
Lean operations keep pricing aligned with what the product delivers.
Our brands
Two brands. One philosophy.
Wipet and BonBon Baked Goods have distinct identities, united by Phoenix’s focus on quality, relevance and disciplined execution.
Everyday pet hygiene
Simple by design.
Created by pet lovers for quick clean-ups between baths, Wipet combines natural viscose spunlace with a pet-care formulation free from alcohol, parabens and sulphates, with a mild rose fragrance.
Natural viscoseSpunlaceAlcohol, paraben & sulphate freeMild rose fragrance
BonBon Baked Goods
Baking made personal.
BonBon Baked Goods grew from the promoters’ love of baking. Personally supervised by Anna Sanjana Sajiv, it reflects a hands-on approach to quality and craft. Instagram features the latest creations.
Personally supervisedLatest on Instagram
Operating leadership
Experience applied with purpose.
Sajiv Mathew leads Phoenix, bringing 36 years of experience across brands, markets and customer-facing businesses.
Operating focus
Clear propositions, premium standards and disciplined execution.
Brand clarityKeep the proposition focused and relevant.
Market disciplineBuild channels with purpose and consistency.
ExecutionTurn brand intent into practical action.
Contact
Start a conversation.
For distribution, retail partnerships, collaborations or other business opportunities, connect directly with Phoenix.
No. 26, I-Block, 2-B, First Avenue,Anna Nagar East, Chennai – 600102